J.C. Penny has sparked outrage among many of its consumers by making the decision to feature two gay dads in their Father’s Day ad, reports CNN.com.
Instead of the cookie-cutter family — mother, father, 2.5 children and a puppy — that ceased to represent America long ago, they used couple Cooper Smith and Todd Koch, parents of two adorable children Mason and Claire.
This is not the first time that J.C. Penny has sparked outrage over what some consider to be a political stance — as opposed to a basic human rights issue. After first tapping Ellen DeGeneres as a spokesperson, then in May, featuring lesbian moms in an ad for Mother’s Day, the organization ‘One Million Moms’ waged a public war against J.C. Penny for their lack of “neutrality,” reports Huffington Post.
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Companies, such as Target, have taken the opposite route, and donated money to anti-gay politicians, leading to boycotts from the LGBT community. In response, they have recently begun selling pro-gay T-shirts in support of a group working to defeat a ban on gay marriage, reports the Miami Herald.
Take a look at other corporations that have become publicly inclusive of the LGBT community:
According to reports, total sales for J.C. Penny fell 20% in the first quarter and most business analysts have blamed the fall on pricing changes. Conservative columnist Al Lewis of Dow Jones Newswires disagrees.
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