Oprah’s OWN Network Wants Her Black Audience Back
Oprah Winfrey, having largely geared her brand towards Middle-American white women over the course of her rising career, is now working to regain her Black audience.
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Struggling to attract a large viewership nearly eleven months since her fledgling OWN network premiered, Winfrey, the network executives, is switching up her game plan, acknowledging that she is going after black audiences.
The Grio reports:
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