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Researchers from the University of Virginia showed 60 4-year olds a 9-minute chunk of what they call an “animated kitchen sponge” cartoon. The experts then tested the children’s memory and thinking skills and compared their scores to other youngsters, who had watched a slow-paced educational cartoon or drew pictures with crayons and markers.

The findings essentially strongly urged parents not to allow students under two years of age to watch TV and those children who are older, should absolutely be limited to one to two hours of “quality” programming.